SEO At Scale Course – Growth School
Learn SEO from the Brains Behind the SEO strategies
SEO At Scale Course is a 8-week hybrid structured program to learn how to execute SEO strategies and gain a competitive advantage over other marketers in the job market by leveraging Generative AI.
What You’ll Learn In SEO At Scale Course
Week 1: Fundamentals of SEO & Algorithm
- Fundamentals of SEO
- Busting SEO Myths
- How does the algorithm work?
- Understanding the working of Google’s algorithm
- Decoding recent google updates
- How to be one step ahead of the algorithm
- Ranking Drop Analysis
Week 2: Mastering Content for SEO
- B2C Content Strategies
- Topic Clusters
- Concept of EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness)
- Concept of YMYL (Your Money or Your Life)
- Image Optimization
- Video Optimization
- How to use Featured Snippets
- Understanding Web Stories
- Masteting Google Discover
Week 3: Mastering Technical SEO
- Javascript SEO
- Crawl Budget Optimization
- Optimization for Mobile
- Webspeed optimization
- Robots.txt optimization
- Pagination best practices
- XML Sitemaps optimization
Week 4: Mastering Technical SEO – Part 2
- Faceted Navigation
- Optimizing for Mobile devices
- Mastering Sitemaps
- How to Optimise Website with AMP
- Optimizing JavaScript Websites
Week 5: Enhancing Link Profile
- Links Fundamentals
- Internal Linking
- Conducting Backlink Analysis
- Link Building Techniques
- Manual Actions
Week 6: E-Commerce and Local SEO
- End-to-End SEO for eCommerce Stores
- How to Migrate a Website
- Mastering Local SEO
- How to Rank a Website in a Specific Location (Hyperlocal)
Week 7: International SEO
- Ranking a Website in a Specific Foreign Country
- Understanding How SEO is Being Done in International Markets
- SEO Goals & Forecasting
- Google Penalties
Week 8: Executing Everything
- Work on a Real-life SEO Project
- Solve problems like a pro
- Brainstorm with your cohort members
- Become the top 1% SEO Marketer
Week 9: Future of SEO
- How to use Generative Ai & ChatGPT for SEO
- The Implication of Ai on SEO
- Exploring PEO (Prompt Engineering Optimisation)
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