Jenna Kutcher – The Podcast Lab + The Content Lab

Introducing The Podcast Lab

Inside The Podcast Lab, you’ll learn to adopt a podcasting mindset—not to mention the planning, tech, marketing, and monetization skills—all laid out in an easy-to-follow process fit for a confident podcaster!

From your very first time hitting that ‘record’ button to your 500th episode, you’ll feel set up for every show, every guest, and every listener.

And just 30 days from now, you could have a podcast to call your own!

What You’ll Learn In The Podcast Lab

MODULE ONE: Planning Your Podcast

Inside of module one, you will learn how to create and plan your podcast. Maybe you already have an idea brewing or maybe you have no clue where to even start but you dream of having your own show.

Module one will take the guesswork out of planning your podcast.

Inside of this module I will walk you through:

• Picking a name, topic, category and description
• Creating podcast assets like your photo and intro
• Equipment recommendations and what I use
• Episode planning, format + how to prepare to record

MODULE TWO: Recording Your Podcast

Inside of module two, I’ll walk you through how to actually record your podcast and the different formats of podcasting you can choose from!

I’ll share my exact process and explain the differences of solo shows and interviews, as well as sharing how we create our show notes and more.

Inside of this module I will walk you through:

• Recording your podcast
• Tips for editing your podcast
• Recording solo shows vs. interviews
• Naming your episodes and how to use keywords
• Our guide to show notes

MODULE THREE: Publishing Your Episode

Get ready to feel confident with the industry specific terms and tech so you can officially hit publish. This module walks through the all important topics of hosts and RSS feeds, directories and aggregators, as well as an overview of four recommended hosting platforms.

Plus, we’ll lock down the key details needed to get setup with your host (no matter which one you choose) and of course, getting your show out to the masses with Apple Podcasts and beyond. To cap it off, you’ll learn all of our podcast trailer best practices.

Inside of this module I will walk you through:

• Learn the Lingo
• Choose Your Hosting Platform
• Setup Your Hosting Platform
• Submitting to Apple Podcasts & Other Directories
• Podcast Trailer Best Practices

MODULE FOUR: Launching Your Podcast

Module four is all about launching your show. I’ll show you my exact plan on how-to launch your show out into the world and include tips to gain early traction, how to get people to subscribe, and the ways you can leverage audiences among the platforms to get your first downloads.

Oh, and if you’ve already launched a show, I’ll show you how to use social media to grow it!

Inside of this module I will walk you through:

• How to make sure your podcast launch is successful
• Ways to prepare and promote your show
• Strategies to gain listeners
• Tips for getting more subscribers who tune in
• How to leverage social media for launch and beyond

MODULE FIVE: Monetizing Your Podcast

Money, money, money, monnnneeeyyy – yeah, I’m talking about it. I wanted to devote an entire module to what it looks like to monetize a podcast.

I’ll walk you through four different ways you can monetize, the methods I’ve tried, what I would do if I were to start all over again, and I share the behind-the-scenes secrets about sponsors and how they work.

Inside of this module I will walk you through:

• How to monetize your show from the start
• Creative ways to drive profits through podcasting
• Exactly what I would do if I were to start today
• What sponsorships really look like and how to know when you’re ready

Introducing The Content Lab

The Content Lab is a proven, 5-step system to take back control of the content you create, make sure it’s effective, get it seen by your current audience AND fresh eyes, and give it a much longer life-span on the internet.

What You’ll Learn In The Content Lab

MODULE 1: Define Your Content

“Content” is maybe the broadest term we could use in this space, because content is anything you create and publish for someone else to consume. If you Tweet, if you post on Instagram, or if you have a podcast, a blog, or a YouTube channel—you are a content creator. But figuring out what content makes the most sense for you, your brand, and your business is what will lead to tangible results.

We kick off by uncovering how content is the key method for educating your audience, inspiring them to take action, serving them with valuable information, and when it’s time, selling your product or service so you can take that education, inspiration, and service to a whole new level. You’ll learn the benefits of creating content for various platforms, my 3 surefire methods for figuring out what the heck to post about, and my go-to (and insanely easy) strategy for planning out my content calendar.

MODULE 2: Outline Your Content

This module will help you strategically and intentionally outline your content (nope, no more “filler” posts just to “get something up” when it’s been all crickets for a while). Outlining your content will equip you with a way to create content that drives actual results in your business through my three signature steps: Goal, Promise, and Action.

I’ll walk you through how to determine the purpose of each and every piece of content, paint a picture of promise for the reader or consumer (aka, what’s in it for them), and end the piece with a next step for them to follow that leads to a natural transition further into your brand. You never want people wondering, “What was the point of that?” or “Now what?” when they consume your content, and with this simple outline, you’ll always create with a broader intention, not just for the sake of creation.

MODULE 3: Create Your Content

Yep, onward to the actual content creation! You likely already have experience with this part, but if you’ve ever faced writer’s block or couldn’t quite figure out how to wrap up a blog post neatly, I’m sharing all my tips and know-how to make your content juicy, value-filled, and actionable for anyone consuming it.

We’ll get into why I firmly believe the trusty 5-paragraph essay format is fully relevant to content creation, plus simple ways to hook readers in the introduction, how to weave value into the bulk of the body, and what to actually say in the conclusion that leaves readers clicking on to the next part of their journey, and that isn’t one of those awkward or abrupt “so longs.” I’m also giving you the headline tips I live by and the 6 major must-dos for better content.

MODULE 4: Promote Your Content 10 Ways

Ever wish you didn’t have to come up with social copy from scratch every time? Want an easier way to curate captions using content that already exists? Wonder if it’s “cheating” to promote your content more than just one time on your platforms? I’ll help you follow a plan and execute a strategy that will allow your content to live on and generate results in the weeks and months to come.

I’m teaching you how to take one longform piece of content (a blog post, podcast episode, or YouTube video) and share it in 10 different ways on your social platforms, from just introducing the piece and teasing small bites of value inside of it, to asking engaging questions based on the piece, sharing pull quotes, pinning it in multiple ways, and more. You’ll have all the permission to reinvent and reintroduce your content in new ways, so you’re not always churning to create social copy from scratch and, instead, utilizing the content you already have in front of you.

MODULE 5: Refine Your Process

Content creation is all about starting small, systemizing, and then working your way up. In this final module, I share my effective strategies for batch working so you can spend less time trying to multitask and more efficient time knocking out a bunch of your content needs in one fell swoop. I’ll also show you how to dig into the data to see what’s working well—and what you can potentially ditch in your efforts. (You know I’m a numbers gal, right?)

When you have a system for working and refining, you’ll get into a groove that you never knew was possible—and likely spend less time as you create way more valuable, results-driven work. As your business grows, you might consider outsourcing content creation (an equally thrilling and scary thought, am I right?) I’ll show you how you can remain the visionary for your content as you navigate to the next level.

More courses from the same author: Jenna Kutcher

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