Product Marketing Certified: Core Information

Trusted by the world’s biggest brands, Product Marketing Certified: Core’s the industry standard, the catalyst to your success, the only companion you need for personal and professional growth.

Whether you’re new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, by the end of this program, you’ll have all the knowledge and tools needed to effectively and successfully attract and keep more customers.

Course overview.

From research to optimization, Product Marketing Core explores (cliche alert!) the A to Z of product marketing, and with PMMC in your pocket, you’ll have a richer understanding of the what, why, and how of every product marketing principle. And that’s a promise.

From pricing strategies, market research, OKRs and KPIs, to personas, messaging and positioning, and go-to-market strategies… PMMC has it all. If you’re a current or aspiring product marketing manager, this course will show you how to successfully promote and sell your product to give you that competitive product edge.

You’ll learn how to truly embody the voice of the customer. You’ll master the art of getting products to market – and keeping them there. You’ll understand how to roll out, test, and iterate everything you do. You’ll walk away with career-enhancing hacks and skills. You’ll get all this and so much more. All on your watch.

Unlock the cutting-edge information and frameworks you need to succeed within the fast-evolving world of product marketing with our fully comprehensive and revised certification.

Completing this course will help you…

• Grasp every element of the cross-functional and rapidly evolving discipline that is product marketing.
• Market your product through its entire lifecycle and successfully meet your product marketing key performance indicators.
• Stand out in the job market – more and more employers request PMMC certification as a prerequisite for job seekers.
• Advance up the career ladder with your newfound knowledge, skills, and product marketing network.
• Become the total package. Product marketing is an incredibly varied role. Our curriculum covers all the nooks and crannies.
• Show off to your peers with a shiny new certificate #braggingrights.

Why choose us not others?

• With 11 modules covering everything from research and pricing to positioning and onboarding, we have the most comprehensive curriculum around. Fact.
• Home to the world’s largest PMM community, all our content’s based on the most current trends.
• With coursework and live, weekly workshops, we’re hands down the most interactive, OnDemand course around.
• Product marketing maestros from orgs like HubSpot, SurveyMonkey, Adobe & more feature in 3+ hours’ worth of bonus footage.
• Our course is entirely self-paced, so you can always learn on your own watch.
• Every quarter, we refresh our content so you’re only ever working off up-to-date info.
• Total access to 20+ templates and frameworks, all course content and an exclusive PMMC Alumni channel for life.
• Official PMMC® certification if you pass all the exams.
• Discounted rate to PMA’s Membership Plans.

Who is thí course for?

Anyone with an interest in product marketing. If you’re looking to transition into the industry, it’ll arm you with that all-important foundational layer of intel to hit the ground running. If you’re relatively new to product marketing, it’ll up-skill you in areas you might not have quite so much practical experience in. If you’re a product marketing veteran, it’s a great refresher on current trends and potential new practices. And for everyone, it’s an awesome opportunity to learn from senior-level PMMs from some of the world’s biggest businesses.

About Author

The Product Marketing Alliance (PMA) is a global community and professional association for product marketers. It is a leading organization dedicated to advancing the field of product marketing and providing resources, training, networking opportunities, and certifications for product marketers.

The Product Marketing Alliance aims to bring together product marketers from around the world to foster collaboration, knowledge sharing, and professional growth. It provides a platform for product marketers to connect, learn from industry experts, and stay updated on the latest trends and best practices in the field.

The organization offers various resources and services, including articles, webinars, events, job boards, and a community forum where members can engage with each other. They also provide certification programs, such as the “Product Marketing Certified” courses, to validate and recognize the expertise of product marketers.

The Product Marketing Alliance is committed to elevating the profession of product marketing and supporting the success of product marketers in their roles. Their community and resources serve as a valuable platform for learning, networking, and career development in the field of product marketing.

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Salepage: Product Marketing Certified: Core – Product Marketing Alliance