Standout Shopify Information

ELEVATE THE E-COMMERCE EXPERIENCE

Design & develop virtual storefronts that stand out from the digital crowd—and send ideal high-ticket clients knocking at your door.

WHEN ONE DOOR CLOSES, A browser window OPENS

Since the lockdown, many businesses have closed their physical stores and moved to a new address: their website domain. Now’s your chance to help them set up shop online, but what if you can’t figure it out on your own? Luckily, becoming a Shopify expert is now within reach.

ESENCIA THEME

To effectively build your expertise in Shopify, mastering the architecture of one theme is key. This technical expertise will also allow you to properly scope and price projects. And to make sure that you have the best learning experience, we provide a premium theme exclusive to Standout Shopify students. After mastering this premium theme, you can easily adapt the concepts to customize ANY Shopify theme (free or paid). More so, you’ll learn how to build your own theme (if you are inclined to), similar to how we approached building Esencia. This can be a source of more scalable income in the future.

This course teaches you how the website builder works in the most hands-on way: setting up this exclusive base template so you can use & modify it for all your future sites. It’s still Shopify, just without all your usual design constraints.

KEY FEATURES

We packed Esencia Theme, the premium theme we developed exclusively for Standout Shopify students, with the most sought-after eCommerce features such as color swatches, cart drawer, mega menu, content tabs, marquee and more!

These section templates can be added to any page (product, about, contact et al). These sections can be added to ANY SHOPIFY THEME as well.

Here’s what you’ll get:

Level One: SHOPIFY Fundamentals

Every exceptional online shop starts with a blueprint. Before we even dig into the code, let’s explore the Shopify 2.0 design & development workflow from strategy to launch. What better way of looking under the hood than a walkthrough of your feature-rich base theme, Esencia? We will work on an actual case study for the brand, Estudio Persona.

• The Standout Checklist from design to launch
• Design Strategy for eCommerce + our most raved about Website Strategy Template.
• Wireframe Design Principles
• Efficiently configuring Shopify websites: from product set-up to order testing.
• Exploring built-in features, sections, and templates
• Building websites with accessibility, performance and speed in mind.
• Leveraging Shopify 2.0 features: store filtering, variants and the magic of metafields
• App and Features Library
• No prior knowledge of Shopify, Adobe XD or Figma is required.

Level Two: SHOPIFY CSS

Looking to spruce up the online shop a bit more? It’s time for us to fix those product aisles by styling them using CSS. In recreating the Creativa mockup, you’d be surprised with how much you can actually do in your Shopify Code Editor.

• Scoping the right selectors for typography & layout
• Responsiveness and Cross-browser testing and Smart Coding Techniques to make sure customizations are properly applied even when the theme is duplicated.
• Creative layouts using pseudo- & background elements
• Adding engaging animations
• Efficient methods to install custom fonts
• All CSS concepts can be applied to ANY Shopify theme (free or paid)

Level Three: SHOPIFY Liquid

Believe me, you can build your own template!

I’ll be demonstrating the process of how you can build your own “designer template” similar to how I built Esencia Theme.

• Beginner guide to Liquid and JSON
• JSON and Liquid basics to make customization options available to users.
• Adding custom sections & elements to existing themes
• Streamlining & optimizing your Shopify backend
• Learn how to build your own “designer template”
• All Liquid & JSON concepts can be applied to any Shopify theme (free or paid)

Level Four: BUSINESS UNIT

Once you’re fairly confident with your tech skills, we can start talking about what else you need to know about running a Shopify design business. Here are the things that trip up many people in the beginning: how to find your ideal clients, price at a premium, and stand out.

• Defining your Brand Promise to attract the right clients
• Onboard with Confidence using our proposal templates, discovery call scripts, welcome guide and contract references.
• Notion Dashboard for eCommerce Projects
• Offering Shopify Design Intensive + bonus Dubsado Template
• Discovery Questionnaire and Website Copy Prompts

About Author

HI THERE, I’M Rache

I am a self-educated web designer & developer on a mission to enable creative entrepreneurs to build standout sites.

You might know me by my signature course, Standout™️ Squarespace. But what you might not know is that I didn’t have any coding knowledge from the start. When I quit my job as a chemical engineer, all I had was the determination to try something different.

Learning the code was far from easy. I made lots of mistakes untangling pages of Google results & forum threads, trying to make CSS snippets from strangers work. Sometimes they did. More often I spent hours troubleshooting the error later.

I started Standout™️ because I sincerely believe that web design & development shouldn’t feel confusing or frustrating. It can also be a rewarding & fulfilling career with the right guidance.

Standout Shopify is just another way for me to help you get there. And I would love any chance to accompany you on your next step towards your dream business. Can’t wait to see what you’ll create.

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Salepage: Standout Shopify – Rache

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